In a world full of fake news, half-truths, and misleading information, the one thing needed the most is the truth.

As a copywriter/marketer and a consumer of goods and services, it is important for me to not only tell the truth about a company that I am marketing for but also be informed of the fact when it comes time for me to purchase goods or services.

As a consumer, you are constantly being bombarded with advertisements for products or services that are meant to improve your quality of life, from debt cancellation, electronics, music, clothing, even food.

The last thing we need is to hear, listen or read another lie.

A lie is defined as making an untrue statement with intent to deceive or create a false or misleading impression.

How many companies, products or services have you encountered that have told you a lie or provided misleading information?

How did it make you feel when you realized that you were being lied to?

The feeling that floods my entire being when I find out that I am being lied to is stupidity. I feel stupid for investing time to listen to the lie when I could have done my own research. I feel stupid because nothing was accomplished and more time will be wasted because I am starting at square one.

As consumers lives are a revolving door of time and research. Depending on the product, we will Google, read reviews or ask friends.

But how do you know you are being told the truth?

Can you firmly say that you are not being bamboozled into making a purchase that you will regret?

How do you avoid being caught in a web of lies and deceit and feeling stupid?

With things constantly paraded in our faces, it is very easy for our minds to be overwhelmed and experience fatigue. Fatigue leads to added stress and confusion, which then leads to being vulnerable and exposed to misleading information.

I say all that to say, before you take your next journey do you research on the company, product, or services you intend to invest in.

Know the facts!

Find the facts that show motive.

Find the facts that show character.

Find the facts that expose the mistake.

And remember, time is money, so invest wisely and find your truth.